When it comes to figuring out what a domain is worth, it's often a question of how short, memorable, and relevant it is. Single word names that are simple, and phrases that are catchy almost always tend to stand out because they're easy to type, share, and remember. But what other factors play a part in determining a domain's worth? How can you be sure of its value, or if it will appeal to someone who sees the potential in building upon it, and what can you can do to help influence their decision?

Posted: 04 Sep 2025

Valuing a domain name has always been more art than science. While there are clear indicators of value, the final number often comes down to a mix of market demand, timing, and what a buyer is willing to pay. So, how do you value a domain? And more importantly, how do you know if your domain is valuable?

Posted: 07 Jul 2025

Automated domain appraisal tools like those from GoDaddy often give a false sense of accuracy by relying on surface-level metrics such as keywords, domain length, and recent comparable sales. While these tools can be helpful in providing rough estimates, they miss the deeper nuances that affect real-world value, because domain names are not commodities, they're context-sensitive assets, and valuing them properly requires more than an algorithm.

Posted: 11 Jun 2025